nstructions The complete assignment instructions are located below. Note: If you

nstructions The complete assignment instructions are located below. Note: If you are taking the Google Analytics Individual Qualification (IQ) exam this month, you must still submit the Week 2 assignment. Objectives Effectively define SMART business goals Pair SMART goals with appropriate KPIs to measure success Scenario You are an Internet Marketing Consultant seeking the business… Continue reading nstructions
The complete assignment instructions are located below.
Note: If you

Instructions Note: If you are taking the Google Analytics Individual Qualificati

Instructions Note: If you are taking the Google Analytics Individual Qualification (IQ) exam this month, you must still submit the Week 3 assignment. Objectives Give meaning to analytics data Identify trends in consumer behavior Define SMART goals and KPIs to assess their success Derive optimization plan to achieve SMART goals Address the following questions: What… Continue reading Instructions
Note: If you are taking the Google Analytics Individual Qualificati

nstructions Learning Objectives Reinforce understanding of: The business models

nstructions Learning Objectives Reinforce understanding of: The business models of web-based services The marketing/sales strategy of business websites Based on what we have learned about digital analytics and the function of landing pages, it’s time to focus on business goals. How do design choices enable businesses to execute their goals and, more important (for our… Continue reading nstructions
Learning Objectives
Reinforce understanding of:
The business models

Instructions Follow this link to read the following article on social media anal

Instructions Follow this link to read the following article on social media analytics. Task Discuss ways we as Digital Marketers can use/customize analytics to help integrate social media analytics. Additional Information This discussion will be graded using the standard Discussion Rubric (located in the “Read the Syllabus” section). In order for meaningful conversation to occur… Continue reading Instructions
Follow this link to read the following article on social media anal

Instructions Follow this link to access the article “The Problem with Free Analy

Instructions Follow this link to access the article “The Problem with Free Analytics.” This article compares the use of freely available and fee-based digital analytics solutions, according to Eric Peterson’s and Web Analytics Demystified research covering U.S. digital analytics practitioners. (While an older article, Eric Peterson is considered the Godfather of analytics – Avinash Kaushik’s… Continue reading Instructions
Follow this link to access the article “The Problem with Free Analy

Instructions Note: If you are taking the Google Analytics Individual Qualificati

Instructions Note: If you are taking the Google Analytics Individual Qualification (IQ) exam this month, you do not need to submit the Week 4 assignment. However, to satisfy the FSO requirements for an upload, you must still upload a text document indicating you are preparing for the exam. Objectives Evaluate an existing optimization plan Assess… Continue reading Instructions
Note: If you are taking the Google Analytics Individual Qualificati

Instructions Objective: The purpose of this assignment is to update the ongoing

Instructions Objective: The purpose of this assignment is to update the ongoing Mastery Journal, created at the beginning of the DMMS program, to document your progress toward your personal development and leadership goals. Resources: Mastery, Robert Greene, Viking Adult (distributed in PDL course) General: Publish a new personal journal post on Adobe Spark related to… Continue reading Instructions
Objective: The purpose of this assignment is to update the ongoing

Instructions Follow this link to access the article “The Problem with Free Analy

Instructions Follow this link to access the article “The Problem with Free Analytics.” This article compares the use of freely available and fee-based digital analytics solutions, according to Eric Peterson’s and Web Analytics Demystified research covering U.S. digital analytics practitioners. (While an older article, Eric Peterson is considered the Godfather of analytics – Avinash Kaushik’s… Continue reading Instructions
Follow this link to access the article “The Problem with Free Analy

Instructions Objective: The purpose of this assignment is to update the ongoing

Instructions Objective: The purpose of this assignment is to update the ongoing Mastery Journal, created at the beginning of the DMMS program, to document your progress toward your personal development and leadership goals. Resources: Mastery, Robert Greene, Viking Adult (distributed in PDL course) General: Publish a new personal journal post on Adobe Spark related to… Continue reading Instructions
Objective: The purpose of this assignment is to update the ongoing

Instructions Follow this link to read the following article on social media anal

Instructions Follow this link to read the following article on social media analytics. Task Discuss ways we as Digital Marketers can use/customize analytics to help integrate social media analytics. Additional Information This discussion will be graded using the standard Discussion Rubric (located in the “Read the Syllabus” section). In order for meaningful conversation to occur… Continue reading Instructions
Follow this link to read the following article on social media anal